Digital Billboard advertising that makes an instant impact
Make your business impossible to miss with Bauer Media Outdoor’s nationwide billboard network. From high-impact digital screens to unmissable super-premium digital billboards, we help all types and sizes of businesses stand out across the UK.
Whether you want to reach customers locally, regionally or nationally, digital billboard advertising is a proven way to reach real people in the real world — cost-effectively and at scale.
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Nationwide presence
Reach a wide audience with high-impact digital billboards placed along the UK’s busiest city routes - including London, Birmingham, Glasgow, Manchester, Liverpool, and Newcastle. This cost-effective advertising boosts brand awareness, drives leads, and puts your message front and centre - where attention is at its peak.
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Targeted reach
Our billboards are strategically placed across major UK cities and towns - reaching commuters, shoppers, and pedestrians alike. With ads built for impact and a digital network that reaches 35% more people weekly than any other UK media owner, your brand gets seen by the audiences that matter (Source: Route 56).

Creative opportunities
Our digital billboard network gives brands a creative platform to build and deliver key message activations. Whether it’s displaying ads at the right moment for maximum impact or launching campaigns with maximum relevancy for their audience, our formats offer endless creative opportunities.
Over
35m
People see a digital billboard each week
Route 56
Reach
18m
People with our digital billboard network alone
Route 56
More than
500
Digital billboards across the UK
Route v47
It doesn’t stop at billboards
Discover a wide range of outdoor formats and environments, from high streets and roadside to shopping malls and supermarkets. Place your message in high-traffic areas that capture both pedestrian and vehicular audience's attention. Whether targeting a local area or launching a nationwide campaign, we provide versatile solutions to elevate your brand.
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6-sheet screens
The UK's largest digital Out of Home network, with over 3,800 Adshel Live screens in 390+ towns and cities. Positioned at bus stops, on local high streets, major retail and leisure destinations, Adshel Live helps to reach millions of people across the country.

Shopping malls
Malls Live puts your brand centre stage with stunning, full-motion video across 34+ of the UK’s leading malls, captivating shoppers and driving real engagement at the heart of the retail experience.

Supermarkets
The UK’s #1 digital supermarket network, with screens located at store entrances to capture shoppers’ attention, driving inspiration, and driving sales. Brands have the perfect platform to engage shoppers where buying decisions are made.
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Train stations
Station Live and Station Live XL allow brands to run bold, full-motion campaigns across 7 key LNER stations, reaching thousands of travellers weekly. With formats to suit any budget, it’s a powerful way to engage audiences on the move.