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Hub how-to
Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:
- Input the Deal ID you want into your DSP.
- Bid against the deal utilising our targeted sites which best suit the deal audience.
All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, AdAstra. If you would like to learn more about AdAstra, the Hub, or have any questions about the deals, please click here to find the contact information of our UK team.
Vistar Media Programmatic Occasions
Live Deals
Premier League 25/26
Whether it's donning their favourite kits or having a pint at the pub this season promises to be a scorcher for football fans, especially with PrOOH!
Recommended CPM: £11
Audience:
Target football fans every weekend in 250m proximity to drinking locations:
Deal ID: 0zCJmtxIS_adCLwVpk9ItQ
Back to School
From pencils to PE kits, parents’ focus (and spend) is firmly on getting their kids ready for the classroom.
Recommended CPM: £14.50
Audience:
Reach parents and students who are looking to purchase school clothing:
Deal ID: WoHMR5XYSc6op6FPmgDOhw
Women's rugby World Cup
Go for conversion! Reach passionate rugby fans nationwide with our deal ID and make the most of the tournament excitement.
Recommended CPM: £14.50
Audience:
Target rugby fans within a 25km proximity to tournament stadiums:
Deal ID: owyUWA2oSgyj09RgzhI0aw
Summer Film Releases
From blockbusters to binge-worthy streams, cinema fans are gearing up for the ultimate movie season - and with PrOOH, your brand can take centre stage.
Recommended CPM: £14.50
Audience:
Interest in Cinema AND Movie Streaming AND Cinema Purchase/Visit:
Deal ID: x_SOiQNrTJSvwWebvLcIkg
Heatwave Holidaymakers
It's that time of year when people are looking to take advantage of the UK heatwave by visiting the nations biggest hotspots for enjoying the weather.
Recommended CPM: £14.50
Audience:
Target people in a 5km proximity to beaches or 250m to ice cream vendors:
Deal ID: HTakKgrfQ2qIaQ2D4MNdJg
Festival Goers
Target heavy music app users and concert ticket buyers across our screens that over-index for festival goers.
Recommended CPM: £14.50
Audience:
Reach the summer festival goers:
Deal ID: ToLPWxKuRmuboi08sFM71g